FROM PURPOSE TO PRACTICE: INNOVATION TO STRENGTHEN HEALTHCARE

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Session Descriptions 
While our choice of venue is a lean back and relax locale, this conference will be a psh-up your sleeves get ready to work engaged learning sessions!  Each session is a minimum of 2 ½ hours long – this is to allow for meaningful discussion, engaged learning and in-depth information sharing.

This conference will offer a total of 5 different sessions; three concurrent sessions in the morning and two in the afternoon.

You can either choose from a morning and afternoon session, for a total of two session.  The descriptions of our target-learning audience will help you choose which session is most pertinent to your roles. 

MORNING CONCURRENT SESSIONS (Choose one of the following)

Risk Management at All Levels- Communicating a Culture of Accountability 
It’s everyone’s responsibility to be aware of the potential risks that organizations can be exposed to during daily routine operations and clinical functions.  A routine clinical scenario will be presented and dissected to reveal the prospective risks and liability exposure to the community health center at the patient, organization and leadership levels. Understand the relationship between risk management and financial, employee skill and competency, work ethic, organizational trust and customer satisfaction can impact the organization.

Confirmed Speakers: Aida Stark, Department Homeland Security (formerly with HRSA)
Barbara A.  Bartman, MD, MPH Medical Officer, Center for Outcomes and Evidence, Agency for Healthcare Research and Quality
Kimberly Barnes, RN, Clinical Quality Director, Baltimore Medical System, Inc. 

Target Audience: CEO’s, Chief Medical Officers, Chief Financial Officers, Practice Managers, Team leaders, Clinicians

Meeting Meaningful Use Panel Discussion – What it means for your organization and how to get there. 
Understanding a 850 page federal rule is daunting enough – implementing it to take advantage of the financial incentives it will offer, however, could make it all worthwhile to your organization.  This session will be a panel discussion of leaders in the development of the Meaningful Use Rule to discuss with you the elements of Meaningful Use that will have the greatest impact to your organization.  The session will also include the introduction of a HIT/EHR Gap Analysis tool to help ensure your organization meets the Meaningful Use deadlines. 

Daniel Wilt, Program Director, Regional Extension Center, CRISP
Craig Law, Chief Executive Officer, Delaware Health Net, Inc.

Target Audience: CEO, Chief Medical Officers, Clinicians Chief Financial Officers, IT Directors, Practice Managers

Billing and Coding for Health Centers Optimization
Does your organization chronically “under-code” visit levels? Is provider productivity a constant topic of conversation? Do various rules and guidelines around Evaluation and Management (E&M) coding seem baffling? This program will review appropriate code type and level selection (e.g., 3 of 3 rule versus 2 of 3 rule versus time), will cover documentation of the key components (SOAP), and dispel myths around clinicians not wanting to code the highest levels of established patient E&M coding.  Attendees will also receive an intensive ICD overview and enhanced understanding of encounter rate within the FQHC environment. 

Confirmed Speaker:Ray Jorgensen, PMG Consulting, Inc. 

Target Audience: Health center billing staff  

AFTERNOON CONCURRENT SESSIONS (Choose one of the following)

Transitioning and Positioning – Making Patient Centered Medical Home Model a Reality
This session will focus on understanding the Patient Centered Medical Home Model through the lens of a comparative analysis.  How does your health center’s current services and delivery model compare to National Committee for Quality Assurance’s requirements for the various Levels of PCMH readiness?  Furthermore, what can your health center do to move your CHC into PCMH readiness?   In addition, we will have a discussion from the State and Federal officials on the newly launched Patient Centered Medical Home initiative, the corresponding reimbursement models and how to get involved.   

Confirmed Speakers: Regina Neal, Director of Practice Redesign, Primary Care Development Corporation

Target Audience: CEO’s, Chief Medical Officers, Chief Information Officers, Chief Financial Officers, IT Directors, clinicians and nursing staff. 

From Board Approval through Implementation – Project Management for Mid-Level FQHC Staff
Health Centers are juggling a myriad of responsibilities, growing patient numbers all while planning their next strategic move.  It is critical that executives and staff alike stay on top of deadlines and deliverables. This session will provide attendees the essential tools necessary to successfully meet the challenges of project management.  It will include case studies in service expansion, site expansion.

Confirmed Speakers: Jim Hursey, Chief Operating Officer, Baltimore Medical System, Inc. Duane Taylor, Chief Operating Officer, MACHC

Target Audience: Nurse Managers, Chief Operating Officers, Practice Managers, Operations Managers

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Speakers Biographies
Keynote Speaker
Mr. John Cafazza -  Director of the Central Mid-Atlantic Division for the Bureau of Primary Health Care (BPHC) Health Resources and Services Administration, U.S. Department of Health and Human Services
John Cafazza has worked in the field of community-based health care delivery since 1984, having acquired a depth of experience in the areas of partnership building, advocacy and primary care infrastructure development and expansion.  In Mr. Cafazza’s current role as Director of the Central Mid-Atlantic Divisvion, he leads the Division’s efforts to support the Consolidated Health Center Program grantees in Regions 3, 5, and 6, working with Health Center grantees, Primary Care Associations, and Health Center Controlled Networks. Now nearly a $2.0 billion Federal investment in over 1,100 health care organizations nationwide, the Health Center Program provides primary care services to more than 18 million of the nation’s most vulnerable people, the poor and underserved residents of rural and frontier areas, isolated areas, and urban inner cities.  Health Centers are a major component of the Nation’s health care safety net with over 7,500 delivery sites.

Mr. Cafazza’s initial exposure to primary care came as an administrator of a rural community health center in southeastern Virginia.  There Mr. Cafazza learned firsthand the people, the organizations, and the systems that create the “medical home” necessary for those typically unable to access care in the mainstream health care system.  From that position, Mr. Cafazza moved to a statewide focus, spending 14 years with the Virginia Primary Care Association (VPCA), initially as its Marketing Director in 1987 and subsequently appointed as its Executive Director in 1992.  In the position of Executive Director of VPCA, he learned the importance and necessity of the statewide infrastructure needed to support the local primary care delivery systems.  Mr. Cafazza also focused on health center development, primary care delivery support systems and services, workforce development, advocacy and partnership development.

Having joined the BPHC in 2001, Mr. Cafazza has served as the Director of the Office of State and National Partnerships; the Acting Director of the Division of State and Community Assistance; the Acting Director of the Division of Health Center Development; and the BPHC Director of the Division of Health Center Management. Other previous employment opportunities have given Mr. Cafazza experience in the public and private sectors, providing him with knowledge of state and local government operations, as well as experience in the non-profit business world.

Mr. Cafazza is a graduate of Virginia Polytechnic Institute and State University (Virginia Tech).

Mr. James (Jim) Hursey - Chief Operating Officer, Baltimore Medical System
Jim Hursey serves as the Chief Operating Officer of Baltimore Medical System (BMS).  Jim works directly for Jay Wolvovsky, President and CEO of BMS.  As COO, Jim is responsible for the operations of BMS’ Federally Qualified Health Centers.  Jim is also responsible for BMS’s facilities and other key programs, including the organizations pharmacy operations and school-based health services. 

Jim joined BMS in 2009 with a strong background in health system leadership.  Key areas of focus included the following:

• Business Development:  development of programs and services within the hospital, ambulatory and physician setting.   This would include joint ventures and physician integration and alignment. 
• Ambulatory Development:  development of ambulatory services and models to expand access and geographic reach.  Includes real estate and site development.
• Physician Enterprise Development:  integration and alignment of physicians, including joint venturing, clinical co-management and employment.   Development of executable strategies and systems and processes to support a viable physician enterprise.
• Strategy and Planning:  strategic and operational planning, including vision development, as well as operating plan development.  Significant involvement in CON and related regulatory issues. 

Prior to joining BMS, Jim served as the Vice President of Business Development, Planning and Marketing with St. Joseph Medical Center (SJMC), a 370-bed community medical center.  Jim’s responsibilities included strategic planning, physician relations, marketing and public relations, physician enterprise services, legislative and community affairs. In this capacity, Jim also served on the board of key SJMC joint ventures, including its imaging venture, ambulatory surgery center and an outreach venture with St. Agnes.  Jim was also the executive sponsor of SJMC’s Planning Committee and chairman of the Political Action Committee. 

Prior to joining SJMC in 2006, Jim served as Senior Vice President of the Greater Baltimore Medical Center (GBMC), an integrated health system that includes a 300-bed academic community medical center, an inpatient and outpatient hospice, and multiple physician and ancillary joint ventures.  Over a 16 year career at GBMC, Jim’s principal responsibilities included business development, strategic planning, decision support, physician relations, managed care, marketing and public relations.

Jim possesses a strong set of skills essential to his role at BMS.  Over his career Jim has leveraged these skills across the health delivery system, including hospitals, joint ventures and the physician enterprise arena.  He holds an MBA from the University of Baltimore, and an undergraduate degree in Business Administration/Economics from McDaniel College in Westminster, Maryland. 

Ms. Cheryl B. Jones - Director of Outreach, CRISP
Cheryl Jones joins CRISP with more than eight years experience in the clinical and operational aspects of the healthcare industry. Prior to joining CRISP, Cheryl was employed by Erickson Retirement Communities. Her roles included serving as a Six Sigma internal consultant and a Senior Business Analyst, reporting to the executive team. Cheryl was also responsible for the administrative management of the 170-bed skilled nursing and assisted living facility at one of Erickson’s largest campuses.

Earlier in her career, Cheryl spent nearly two years as a healthcare consultant with BearingPoint (now Deloitte). She completed projects at several hospitals across the United States, focusing on revenue cycle optimization and other financial issues. Serving as a BearingPoint consultant, Cheryl was instrumental in assisting the CDC with the Hurricane Katrina After Action Report. 

Cheryl holds a B.A. in Psychology from Spelman College and an M.B.A. and M.H.A. from the University of Florida. She has a background in human resources and has received her P.H.R. certification. 

Mr. Raymond T. Jorgensen - CEO, Priority Management Group
Ray Jorgensen is President & CEO of Priority Management Group, Inc. (PMG). He is responsible for oversight of consulting operations as well as coding, reimbursement, and payer related issues for the out-sourced billing component of PMG’s services (800,000+ annual encounters).  Ray has personally trained thousands from over 35 states on coding, billing, and reimbursement in addition to authoring two books and dozens of articles. Ray’s health care experience and education is unique in that he was schooled by the payers. Having worked for Blue Cross and Blue Shield as well as United HealthCare Corporation, primarily in professional relations and contracting, Ray has an understanding and perspective on the payer’s objectives and process unlike other medical business consultants groomed from the provider side.

Mr. Daniel Wilt - Program Director, Regional Extension Center, CRISP
Mr. Wilt is the Program Director for the Healthcare IT Regional Extension Center for CRISP. He brings more than 15 years of experience with implementing Electronic Health Records (EHR) and the healthcare background to lead the effort. 

Prior to CRISP he was at CareFirst BlueCross BlueShield as an Enterprise Architect where he worked on the Primary Care Medical Home Pay for Performance and the payer based Personal Health Record initiative by helping to define the architecture and technology solutions. He was also a contributor to the company’s Healthcare IT policy and analysis along with the point for Health Information Exchanges in the Mid Atlantic region for the company.

Previously he served as Vice President of Information Technology leading the Erickson Health technology initiatives for 5 years. He oversaw the implementation of EHR’s in the Ambulatory, Skilled Nursing Facilities, Assisted Living Facilities, Rehab, and Home Health lines of business. His team developed a personal health record system to provide secure web based access to the resident’s medical information.  He was the organizations HIPAA Security Officer and implemented administrative, technical, and physical controls to achieve compliance.

He is an author of many articles focused on EHR’s in extended care including the article co-authored in Journal of Health Information Management titled “Crossing Barriers” and a contributing author to the book “Understanding and Designing Your Active Directory Infrastructure.”  Mr. Wilt holds a B.S. in Business Administration from Drexel University’s LeBow College of Business and an Executive M.B.A. from Temple University’s Fox School of Business.

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Our Sponsors and Vendors
Each year MACHC invites various organizations from across the healthcare and community health center industries to participate in our annual meeting and conference as vendors, exhibitors and sponsors.  This provides your organization the opportunity to meet and discuss various cutting edge products and services that these organizations offer. 

The exhibitors confirmed thus far for this year's event are the following:

EHS, Inc.      

Merck

Antek Healthware

Henry Schein

Merritt Hawkins & Associates

Sponsors and Vendor Information
As in years past, MACHC will provide opportunities for vendors and sponsors to take part in our annual meeting and conference.   We know that you are dedicated to assisting our medical professionals by providing a large selection of products and services, and therefore we respectfully request your support in exhibiting or providing sponsorship for this conference. As Community Health Centers are being required to update and innovate, now more than ever is an opportune time to put your products and services in front of the decision makers of these health centers.

We hope that your organization will consider this invitation to participate at MACHC’s annual conference and join with us on September 23-24^th, 2010.  Please contact Bernadette Johnson, Director of Program Services at (301) 577-0097 ext 143 if you would like to participate in or sponsor the conference OR Click here to download our sponsorship application (doc).

The Mid-Atlantic Association of Community Health Centers Awards for Primary Care Excellence provides an opportunity for the health centers to recognize the outstanding efforts of the dedicated individuals who work in and for the Maryland and Delaware community health centers.

  
Awards for Primary Care Excellence - Call for Nominations 
Categories:

Board Excellence and Service Award
or
Healthcare HERO Award

Board Excellence and Service Award
The 2010 Board Excellence & Service Award will be presented to one distinguished board member or an entire board, who by their achievements in governing a community health center; have contributed significantly to enhancing the overall health and well-being of their community and society at large.

Healthcare HERO Award
The Healthcare HERO Award will be presented to an individual or team, whose work has made a significant contribution in the delivery of primary care to vulnerable populations, thereby improving quality, accessibility and/or outcomes of care. The Healthcare Hero Award is presented to those whose work exemplifies employee excellence: promoting human dignity through actions characterized by great personal initiative, selflessness, compassion and imagination. It is also meant to showcase career achievements, and identify individuals who can serve as an inspiration for others.

The blinded entries will be judged and selected by the Annual Meeting Planning Committee. The Mid-Atlantic Association of Community Health Centers will present these awards during the dinner reception portion of the 2010 Annual Conference to recognize individuals or teams who have made a substantial contribution to primary healthcare.

The call for Nominations has now closed.

About the Venue

MACHC's 2010 Annual Meeting and Conference will be held at Harbortowne Golf Resort and Conference Center in picturesque St. Michael’s Maryland.   This 153 acre resort offers comfortable waterfront guest rooms, with dramatic views of both the Chesapeake Bay and Miles River. 

For reservations call 1-800-446-9066 or 410-745-9066 or visit the hotel’s website at http://www.harbourtowne.com/.  Please use the reservation code "Mid-Atlantic Association of Community Health Centers" to receive the discounted room rate.

If you are thinking about extending your stay at the Harbortowne, the hotel offers golf packages or perhaps you would prefer to explore.  St. Michaels is just minutes away. Rent a bike and cycle to town, hop in car and take the short trip, or kick back and enjoy short water taxi ride across the river.